It’s All In The Details:
Meet the Vuori Signature Drawcord and Four-Side Sew Label

You may have spotted a few recurring design elements while walking through our stores: our signature drawcord and four-side sew label. While easy to miss at first glance, these subtle details reflect our longstanding commitment to intentional design, functionality, and comfort. Consider them a physical expression of our design philosophy and the essence of what makes Vuori distinctly Vuori. Each carries its own story, and together they help define our signature look and feel.

The Vuori Drawcord: Tying It All Together 

It starts with something small. A simple knot that holds fast through motion, exploration, and rest. From the very beginning, our drawcord wasn’t just a functional detail—it was a deliberate design choice. A blend of utility and style that shows up in many of the shorts and pants we make, season after season, year after year. It’s been there for millions of pieces, woven into the rhythm of our story.

Soft, durable, and easy to adjust, our drawcord is engineered to stay secure through every stretch, sprint, and stride. Whether exposed for a sporty edge or subtly integrated for a streamlined look, it’s a visual signature in contrast color. When our community spots that drawcord, it means stretch, softness, and performance of a Vuori product. It means a product they can trust to move with them—whether they’re running a trail or chasing after a morning coffee.

The Four-Side Sew Label: Our Signal Of Craftsmanship

Another hallmark of Vuori design is our four-side sew label, strategically placed to straddle seams. By anchoring the label across the seam, we create a tactile and visual cue that reinforces our commitment to durability and thoughtful construction. It’s a subtle yet powerful detail that sets our garments apart, offering a consistent brand experience across styles and seasons. Like the drawcord, it’s part of our aesthetic vocabulary—clean, functional, and instantly recognizable to those who know.

Built To Move, Styled For Life.

We’ve always designed from the inside out, starting with fabrics, building toward form, and obsessing over how garments feel in motion. Our drawcord and four-side sew label are more than design choices—they’re expressions of our philosophy. They reflect our roots in coastal California, our pursuit of simplicity, and our belief that clothing should support the way you live, move, and feel.

Whether you’re a longtime fan or discovering Vuori for the first time, we invite you to experience the difference in the details.

Because at Vuori, feeling good is the first step to living well.